融媒体时代高校校园媒体育人功能的实现路径研究

Research on the Realization Path of the Educational Function of Campus Media in the Era of Convergence Media

当前,党中央高度重视新型媒体与传统媒体的融合,为融媒体发展提供了支持。校园媒体与学生生活学习关系密切,影响着学生的行为与观念,是高校育人的基本举措。在新时代背景下,国家对高校教育作出了战略部署,要求加快建设世界一流学科与一流大学,培育全面发展的优秀人才。为贯彻落实党的教育方针,高校校园媒体应发挥自身的育人功能,提升学生培育质量。本文结合校园媒体的育人功能,分析融媒体对校园媒体带来的挑战,提出科学的实现路径。

Currently,the Central Party Committee attaches great importance to the integration of new media and traditional media,providing support for the development of convergence media.In the context of the new era,the country has made a strategic deployment for higher education,demanding that we accelerate the construction of world-class disciplines and universities,and cultivate outstanding talents for all-round development.In order to implement the Party’s educational policy,campus media in colleges and universities should exert their educational functions and improve the quality of student cultivation.This paper combines the educational function of campus media,analyzes the challenges brought by convergence media to campus media,and proposes a scientific implementation path.