商标反向混淆损害赔偿的适用困境及其出路

The Application Dilemma of Trademark Reverse Confusion Damages and Its Resolution

在商标反向混淆损害赔偿适用领域,有关权利人实际损失、侵权人所获利益、商标许可使用费的倍数、法定赔偿和惩罚性赔偿等标准均存有一定的理论争议。在司法实践层面,商标反向混淆损害赔偿的具体适用存在着权利人的实际损失难以计算、侵权人所得利益认定不清晰、法定赔偿适用过于泛化、惩罚性赔偿适用受限等问题。为此,有必要需进一步通过科学计算权利人的实际损失,明晰侵权人的所得利益,限制法定赔偿的适用范围,适度扩张惩罚性赔偿的适用,以化解商标反向混淆损害赔偿中的适用困境。

In the field of trademark reverse confusion damages,there are some theoretical disputes about the actual loss of the right holder,the benefit gained by the infringer,the multiplier of trademark licensing fee,statutory damages and punitive damages and other criteria.At the level of judicial practice,the specific application of trademark reverse confusion damages are difficult to calculate the actual loss of the right holder,the infringer's benefits are not clear,the application of statutory damages is too generalized,and the application of punitive damages is limited.For this reason,it is necessary to further calculate the actual loss of the right holder,clarify the infringer's benefits,limit the scope of application of statutory compensation,and moderately expand the application of punitive damages,in order to solve the dilemma of the application of trademark reverse confusion damages.