新能源车企的财务战略选择与效果分析——以比亚迪为例

Financial Strategy Selection and Effect of New Energy Vehicle Enterprises—A Case Study on BYD

在加快环境友好型社会建设的背景下,新能源汽车产业为缓解经济发展与保护绿色生态之间的矛盾提供了有效的解决途径。通过选取比亚迪作为研究对象,从筹资战略、投资战略和股利分配战略三个方面探讨比亚迪的财务战略选择,接着通过财务指标的变动来分析其战略实施效果,帮助企业发现问题,并完善财务战略,提高抗风险能力,从而实现长远健康发展。

Against the backdrop of accelerating the construction of an environmentally friendly society,the new energy vehicle industry provides an effective solution to alleviate the contradiction between economic development and the protection of green ecology.By selecting BYD as the research object,this paper explores BYD’s financial strategy choices from three aspects:fundraising strategy,investment strategy,and dividend distribution strategy.Then,by analyzing the implementation effect of its strategy through changes in financial indicators,it helps enterprises identify problems,improve financial strategies,and enhance risk resistance,thereby achieving long-term healthy development.