贵州省跨境电商对外贸规模的影响研究

A Study on the Impact of Cross Border E-commerce on Foreign Trade Scale in Guizhou Province

贵州省跨境电商发展迅速,推动了贵州省外贸的发展。研究基于2012—2022年贵州省跨境电商数据构建中介效应模型实证分析贵州省跨境电商、营商环境及对外贸易规模三者之间的关系。研究发现,贵州省跨境电商发展对本省对外贸易规模有显著正向影响,营商环境在跨境电商影响对外贸易规模中发挥部分中介效应。研究结合贵州省跨境电商和对外贸易发展现状提出建议:应加强软硬基础设施建设,破除跨境交易障碍;提高贵州省内跨境电商企业竞争力,促进出口增长;加大对跨境电商的大众宣传力度,刺激省内进口需求增长。

The rapid development of cross-border e-commerce in Guizhou Province has promoted the development of local foreign trade.Based on the data related to cross-border e-commerce in Guizhou Province from 2012 to 2022,this study constructs an mediating effect model to empirically analyze the relationship between cross-border e-commerce,business environment,and foreign trade scale in Guizhou Province.Research finds that the development of cross-border e-commerce in Guizhou Province has a significant positive impact on the scale of foreign trade in the province,and there is a partial mediating effect of the business environment in promoting the scale of foreign trade through cross-border e-commerce.Based on the association of the cross-border e-commerce and the current development status of foreign trade in Guizhou Province,some suggestions are proposed:strengthen the construction of soft and hard infrastructure,and eliminate obstacles to cross-border transactions,enhance the competitiveness of cross-border e-commerce enterprises in Guizhou Province and promote export growth;intensify the mass publicity of cross-border e-commerce to stimulate the growth of import demand within the province.