摘要
在文化产业与科技创新不断取得新突破的时代语境下,虚拟现实、人工智能、大数据等数字技术全面赋能一汽红旗汽车文化产业,本文主要探索一汽红旗汽车数字文化产业链的建构及文化产业发展对策。
In the context of continuous breakthroughs in cultural industry and technological innovation,digital technologies such as virtual reality,artificial intelligence and Big Data have fully empowered the automotive cultural industry of FAW Hongqi.This article mainly explores the construction of the digital cultural industry chain of FAW Hongqi automobile and the development strategies of the cultural industry.
作者
吕珊珊
栗梦颖
LÜ Shanshan;LI Mengying(Department of Economics and Management,Jilin Teacher’s Institute of Engineer and Technology,Changchun 130052,China)
出处
《吉林化工学院学报》
CAS
2023年第10期76-79,共4页
Journal of Jilin Institute of Chemical Technology
基金
吉林省科技厅发展计划项目(20210601062FG)
中国工程院战略研究与咨询项目(JL2023-12)。
关键词
汽车文化产业
科技创新
一汽红旗
automobile culture industry
technology innovation
Faw Hongqi automobiles
