数字创新对民族文化企业发展的影响及趋势研究

Research on the Influence and Trend of Digital Innovation on the Development ofNational Cultural Enterprises

数字化背景下,数字创新已经成为民族文化企业发展的重要驱动力,融入企业的产品服务提升、商业模式选择、管理结构建设等方方面面,给企业发展带来较大影响。在此情形下,民族文化企业需要更加具备数字创新意识,在国家政策的指引下积极投身于企业数字创新发展,增强对现代市场发展的适应性。文章结合已有文献与研究,归纳总结数字创新对民族文化企业发展的影响,展望其未来发展趋势。

Under the background of digitalization,digital innovation has become an important driving force for the development of national cultural enterprises,which has a significant impact on the development of enterprises by integrating into various aspects such as product and service improvement,business model selection and management structure construction.In this case,national culture enterprises are required to have more awareness of digital innovation,actively participate in the development of digital innovation of enterprises under the guidance of national policies,and enhance their adaptability to the development of modern markets.Based on the existing literature and research,this paper summarizes the impact of digital innovation on the development of national cultural enterprises,and looks forward to its future development trend.