数字经济发展引发的商业变革及其伦理挑战

Business Changes and Their Ethical Challenges Arising from the Development of the Digital Economy

数字技术与数字经济的迅猛发展引发了现代商业的巨大变革,也给商业伦理带来了一定挑战。本文立足于历史唯物主义与马克思主义伦理学,分析了数字技术与数字经济发展对商业领域的影响特征,探讨了数字经济发展在商品市场、商业模式、商业信用、消费方式等方面对未来商业逻辑的重构,并从商业垄断概率提升、消费者数据隐私保护难度增大、商业窃取的隐蔽性增强等方面阐述了商业变革面临的一系列伦理挑战,最后从商业伦理规范角度提出相关治理对策。

The rapid development of digital technology and digital economy has triggered a great change in modern business and brought certain challenges to business ethics.Drawing on Historical Materialism and Marxist Ethics,this paper analyzes the characteristics of the impact of digital technology and digital economy development on the commercial field,and discusses the reconstruction of the future commercial logic in the aspects of the commodity market,business model,commercial credit,and consumption mode,etc.It also describes a series of ethical challenges facing business changes in terms of the increased probability of commercial monopoly,the difficulty of consumer data privacy protection,and the increased covertness of commercial theft,etc.,and finally puts forward relevant governance countermeasures from the perspective of business ethical standards.