扩大内需战略下促进体育消费的关键问题与政策建议

Key Issues and Policy Recommendations for Promoting Sports Consumption under the Strategy of Expanding Domestic Demand

扩大内需是保证经济内循环畅通的内生动力,体育消费是扩大内需的关键着力点。通过系统分析当前我国体育消费面临的关键问题,提出进一步释放体育消费潜力的政策建议。研究认为:应当充分发挥体育赛事的重要引领作用,带动赛事及其相关消费;有效释放体育公共支出对于体育消费的协同效应,缓解挤出效应;持续推动体育消费创新发展;激活青少年、老年人、女性等重点人群的消费潜力;落细、落实体育消费政策实践,优化政策执行效果反馈机制,不断完善体育消费政策体系。

Expanding domestic demand is the endogenous driving force to ensure smooth domestic economic circulation,and sports consumption plays a key role in this regard.This paper systematically analyzes the current issues facing sports consumption in China and proposes policy suggestions to tap its potential further.The current research suggests that the important leading role of sports events should be fully utilized to drive competition and related consumption,the synergistic effect of sports public expenditure on sports consumption effectively released,and crowding-out effects alleviated;it is also proposed to continuously promote innovative development of sports consumption,activating the consumption potential of key groups such as teenagers,the elderly and women,implement detailed policies for sports consumption practice,optimize feedback mechanisms for policy implementation effectiveness,and continuously improve the sports consumption policy system.