制度同构趋势下主流媒体借鉴平台制度的可能性

The Possibility of Institutional Isomorphism of Online Journalism among the Heterogeneous Platforms

平台制度实践的一个普遍现象是彼此模仿先进机制,不断完善、不断进化,客观上形成了一种制度同构进程。主流媒体的在线新闻业可以借鉴平台制度模式,突出用户中心,开放用户体验,为用户提供获利机会,并创造自发参与媒介实践的开放性制度和生态系统。主流媒体要多创造媒介技术供给性,多培育交往实践的新惯习,多提供一些创新实践的“廊道”机制;适应去中心化时代的要求,借鉴平台制度多给用户一些体验和自主实践空间。

The online platisher of mainstream media can learn from the platform system model, highlight user-centeredness, open up user experience, provide users with profit opportunities, and create an open system and ecosystem for spontaneous participation in media practice. Specifically, it is necessary to create more media technology supply, cultivate new habits of communication practice, provide more innovative “corridor” mechanisms for practice, adapt to the requirements of the decentralized era, and learn from platform systems to provide users with more experience and independent experimental space.