数字迷信对邪恶消费的影响及其边界

The Impact of Digital Superstition on Vice Consumption and Its Boundaries

使用数据集研究法、问卷法、情境实验法以及现场实验法,通过五个研究探讨了数字迷信效价对邪恶消费的影响,以及控制感在其中的调节作用。研究结果发现,积极数字迷信增加个体对邪恶商品的消费,而消极数字迷信减少个体对邪恶商品的消费。控制感能够调节数字迷信对邪恶消费的影响:在高控制感条件下,不同数字迷信效价对邪恶消费的影响不存在显著差异;而在低控制感条件下,不同数字迷信效价对邪恶消费的影响存在显著差异,积极数字迷信影响个体进行更多的邪恶消费行为。

The study employed a combination of data analysis,questionnaire surveys,situational experiments,and on-site experiments to investigate the impact of digital superstition efficacy on sinful consumption,as well as the moderating role of a sense of control.The results revealed that digital superstition significantly influences sinful consumption,with positive digital superstition increasing individuals'consumption of sinful goods and negative digital superstition decreasing such consumption.The sense of control was found to moderate the impact of digital superstition on sinful consumption.Under conditions of high control,there was no significant difference in the impact of different levels of digital superstition efficacy on sinful consumption.However,under low control conditions,significant differences were observed,indicating that positive digital superstition influenced individuals to engage in more sinful consumption behavior.This paper had certain guiding significance for the formulation of corporate marketing strategies and the development of consumers'rational consumption habits.