网络短视频传播下大学生的价值观现状与策略研究

Research on the Status and Strategy of College Students’ Values under the Network Short Video Communication

迅速发展的网络短视频,以方便快捷、短小精悍、有趣新颖等特点吸引着大学生。但内容的良莠不齐以及长期使用短视频所带来的“信息茧房”效应使大学生的价值观也深受影响。本文通过实证分析从认知、情感以及行为三个方面分析网络短视频对大学生价值观形成影响因素,并以其内在机理为遵循,了解大学生在网络短视频传播环境下的价值之困,并从政府、高校、平台和大学生入手,提出应对网络短视频对大学价值观形成造成影响的对策,促进大学生形成正确的价值观,为营造风清气正的校园氛围提供相应理论参考。

The rapid development of network short videos attracts college students with the characteristics of convenient and fast,short and pithy,interesting and novel.But the quality of the content is different and the “information cocoon” effect brought by the long-term use of short videos has also deeply affected the values of college students.Through empirical analysis,this paper analyzes the influencing factors of short online videos on the formation of college students' values from three aspects:cognition,emotion and behavior,and follows its internal mechanism to understand the value dilemma of college students in the environment of short online video communication,and proposes countermeasures against the influence of short online videos on the formation of college values from the perspectives of government,universities,platforms and college students,so as to promote the college students to form the correct values,and provide the corresponding theoretical reference for building a clean and positive campus atmosphere.