基于数据的新人文主义——大数据视域下用户体验设计中的色彩应用研究

New Humanism Based on Data——A Study on the Application of Colour in User Experience Design under the Perspective of Big Data

大数据技术能够更直观地分析出用户的色彩偏好和行为,帮助设计师了解用户需求,从而更好地满足用户的期望,提高产品的竞争力和市场表现。本文通过对大数据视域下的用户体验设计中色彩应用进行研究,通过大数据技术对色彩的选择,色彩在产品界面设计、交互设计以及品牌形象建设中的应用四方面提出相应的应用对策,以此一叶知秋地提出也许人类并不是迈入了一个纯粹冰冷的数据主义时代,而是一个更加准确理性基于数据的新人文主义时代的观点。

Big data technology can more intuitively analyse users'colour preferences and behaviour,and help designers understand users'needs,so as to better meet users'expectations and improve product competitiveness and market performance.This paper studies the application of colour in user experience design from the perspective of big data and proposes corresponding application measures in four aspects,namely,colour selection by big data technology,colour application in product interface design,interaction design,and brand image construction.Just as a falling leaf is the harbinger of autumn,the authors suggest that humanity may not be entering an era of pure cold datatism,but rather an era of a more accurate and rational data-based neo-humanism.