高职院校广告策划课程教学与广告策划案创作辅导研究

Research on the Teaching of Advertising Planning Course and Advertising Planning Case Creation Guidance in Vocational Colleges

为提高高职院校广告类专业学生在广告策划课程教学和创作实践成效,从高职院校广告策划课程教学设计和广告策划案创作实践两方面研究了课程教学组织与设计、学生创作实训设计等内容,并提出了广告策划案竞赛组织与创作辅导等方面的有效措施和建议。

In order to improve the effectiveness of teaching of advertising planning course and creative practice for students majoring in advertising in vocational colleges,this paper studies the content of course teaching organization and design,student creative training design,and proposes effective measures and suggestions for advertising planning competition organization and creative guidance from two aspects:teaching design and advertising planning case creation practice in vocational colleges.