舆论竞合视角下网络地域歧视的协同治理

Collaborative Governance of Regional Discrimination on the Internet from the Perspective of Public Opinion Competition

由于网络的开放性和交互性,以往单向、小规模的地域歧视行为,衍化成大规模的网络地域攻击事件,这给民族团结和社会稳定造成不利影响。网络地域歧视的产生与扩散,归因于网络舆论的竞争与合流。在舆论竞争方面,主要表现为地域竞争、媒体竞争和网民竞争。在舆论合流方面,不同群体往往因为拥有共同的“敌人”而结成共同体;意见领袖与粉丝以及平台与自媒体之间,也会因为流量等共同利益而发布与传播地域歧视的内容。因此,需要从多元一体、舆论引导、技术干预和媒介素养四个方面对网络地域歧视开展协同治理。

Due to the openness and interactivity of the internet,previous one-way and small-scale regional discrimination behaviors have evolved into large-scale network regional attacks,which have had a negative impact on national unity and social stability.The emergence and spread of online regional discrimination are attributed to the competition and convergence of online public opinion.In terms of public opinion competition,it mainly manifests as regional competition,media competition,and competition among netizens.In terms of public opinion convergence,different groups often form a community due to having a common"enemy";Opinion leaders and fans,as well as platforms and self media,may also publish and disseminate content that discriminates against regions due to shared interests such as traffic.Therefore,it is necessary to carry out collaborative governance of online regional discrimination from four aspects:diversity and unity,public opinion guidance,technological intervention,and media literacy.