数字平台“不予直链”的反垄断法规制

Antitrust Regulation of Platform Ban

平台封禁行为作为数字经济领域平台在本市场巩固市场力量、跨平台取得优势的策略行为广泛存在,有悖于反垄断法维护竞争秩序的过程性目标和增进消费者福利的终极目标。传统反垄断规则适用于以“不予直链”为代表的封禁行为存在困境,应当引入关于设置技术障碍的滥用行为类型,构建“基础市场-传导市场”双层次的相关市场界定模式判定平台市场支配地位,在此基础上分析对目标市场的影响。基础市场和传导市场的基准产品选择应分别体现封禁方所受竞争约束和被封禁方需求,基准产品间的关联度决定市场力量在传导市场的传递效果,继而考察竞争者损害向目标市场竞争损害的转换效果,最终确定设置技术障碍行为的违法性。

The practice of platform bans,as a strategy for digital economy platforms to consolidate market power and gain an advantage in the market,is widely observed.However,it significantly affects the rights and interests of consumers,competitors,and innovation incentives,and thus requires reasonable regulation.Traditional antitrust rules face difficulties in addressing banning practices such as"non-direct linking".Therefore,it is necessary to introduce the concept of abusive practices related to setting technical barriers,and impose reasonable interoperability obligations on platforms with dominant market positions,establishing a two-tiered"base market-conduit market"framework to define the relevant market and determine the platform's market dominance.Based on this framework,the impact on the target market can be analyzed.The selection of benchmark products in the base market and the conduit market should reflect the competitive constraints faced by the banning party and the demands of the banned party,respectively.The degree of correlation between benchmark products determines the transmission effect of market power in the conduit market.Subsequently,the transformation effect of competition influence from the conduit market to the target market is examined to determine the illegality of setting technical barriers.