我国体育服务综合体建设的影响因素及对策研究

Analysis of the Influencing Factors on the Construction of Sports Service Complexes in China

体育服务综合体建设影响因素正是破除桎梏,打破从“有”向“精”迈进的堵点。以体育服务综合体建设的影响因素为研究对象进行探究,采用文献资料法、扎根理论和问卷调查等多种方法,对我国体育服务综合体的建设及影响因素进行了深入的实证分析。通过SPSS26.0和AMOS24.0软件的数理统计处理,构建了一个涵盖四个一级指标、12个二级指标和27个三级指标的影响因素体系。实证结果显示,政府作用在体育服务综合体的建设路径中具有最大的正向影响(β=0.885,P<0.001),其次是运营管理机构作用(β=0.735,P<0.001)、社会作用(β=0.564,P<0.001)和受众群体作用(β=0.447,P<0.001)。基于研究结果,提出4点建议(1)政府应加强政策引导和资金支持,促进体育服务综合体的快速发展;(2)运营管理机构需要优化服务质量和提供多样化的体育活动,以满足不同群体的需求;(3)在乡村振兴和新型城镇化战略中,应充分利用体育作为软实力,推动地区经济和社会全面发展;(4)需要加强社会各方,尤其是企业、行业协会和公众的参与,形成多元协调的建设和运营模式。以期为我国体育服务综合体的高效建设和可持续发展提供理论指导和实践参考,进而为促进体育消费、推动体育产业的健康发展提供科学依据。

The construction of China's sports service complex and the influencing factors were analyzed in depth empirically by using various methods such as literature method,rooted theory and questionnaire survey.Through the mathematical and statistical processing of SPSS26.0 and AMOS24.0 software,a system of influencing factors covering four primary indicators,12 secondary indicators and 27 tertiary indicators was constructed.The empirical results show that the role of government has the largest positive influence in the construction path of sports service complex(β=0.885,P<0.001),followed by the role of operation and management organizations(β=0.735,P<0.001),the role of the society(β=0.564,P<0.001),and the role of audience groups(β=0.447,P<0.001).Based on the results of the study,recommendations are made:(1)the government should strengthen policy guidance and financial support to promote the rapid development of sports service complexes;(2)operation and management organizations need to optimize the quality of services and provide diversified sports activities to satisfy the needs of different groups;(3)in the rural revitalization and new urbanization strategies,sports should be fully utilized as a soft power to promote the overall development of regional economy and society;(4)There is a need to strengthen the participation of all parties in society,especially enterprises,industry associations and the public,to form a multifaceted and coordinated construction and operation model.The objective of this study is to furnish theoretical insights and practical guidelines for the efficient development and sustainable growth of sports service complexes in China.This will contribute to a solid scientific foundation for enhancing sports consumption and ensuring the robust progress of the sports industry.