环境行为学视域下商业空间体验性设计探析

Exploring the Experiential Design of Commercial Spaces in the Context of Environmental Behaviour

文章基于体验经济时代下对传统目的式消费空间设计的新思考,以环境行为学理论为基础,从消费体验者的行为模式和心理需求出发,结合商业空间内情景化主题的构建、互动性的设计手法对体验性空间案例进行分析,探索消费者的行为感知与商业空间体验性设计的相互关系。通过对案例的归纳总结,从场景塑造、动线组织、功能布局三个维度,论述适合当下多元消费需求的城市商业空间体验性设计策略,打造符合主体需求和行为习惯的体验性商业空间。

This paper is based on the new thinking of traditional purposeful consumption space design in the era of experiential economy,based on the theory of environmental behavior,starting from the behavioral patterns and psychological needs of consumers,and combining the construction of contextual themes and interactive design techniques in commercial spaces,analyzing experiential space cases,exploring the mutual relationship between consumer behavior perception and experiential design in commercial spaces.By summarizing and summarizing the case studies,this paper discusses the experiential design strategy for urban commercial spaces that is suitable for current diverse consumer needs from three dimensions:scene shaping,dynamic organization,and functional layout,in order to create experiential commercial spaces that meet the needs and behavioral habits of the subject.