旅游偏好是否可以促进国际旅游消费?——基于中国旅游调查的实证研究

Can tourism preferences promote international tourism consumption?——Empirical research on tourism survey in China

从传统经济学、行为经济学的角度出发,利用2016年中华人民共和国文化与旅游部全国性的国民旅游休闲调查数据,分析了旅游偏好与国际旅游消费之间的相互作用,运用最小二乘加权回归模型(WLS)研究了旅游偏好对旅游消费的影响,以及旅游需求在旅游偏好与旅游消费中的中介作用。结果发现:(1)对于国内旅游,旅游偏好通过旅游需求的中介作用对旅游消费产生正向作用,即消费者对特定旅游活动和目的地的偏好驱动了他们对国内旅游的需求,从而增加了国内旅游消费;(2)对于出境国际旅游,在交易效用和损失厌恶效应的影响下,旅游偏好通过国际旅游需求的中介作用对国际旅游消费产生正向影响作用,但具有明显的区域性特征,在中国西部城市无正向促进作用,但在东部城市和中部城市有正向促进作用;(3)男性和女性在旅游偏好和旅游消费上不存在性别差异。

This paper explored the relationship between tourism preference and international tourism consumption,focusing on both traditional and behavioral economics perspectives.The paper used the 2016 national tourism leisure survey data from the Ministry of Culture and Tourism of the People′s Republic of China to conduct the analysis.This paper used the least squares weighted regression model(WLS)to examine the impact of tourism preferences on tourism consumption.The results showed that:①For domestic tourism,tourism preferences had a positive impact on tourism consumption through the mediating effect of tourism demand.In other words,consumers′preferences for specific tourism activities and destinations drive their demand for domestic tourism,resulting in increased domestic tourism consumption.②For outbound tourism,tourism preferences positively impacted outbound tourism consumption,but this effect varied regionally.In eastern and central China,tourism preferences positively influenced outbound tourism consumption due to the influence of transaction utility and loss aversion effects.However,in western China,this positive effect was not as prominent.③There was no gender gender difference between men and women regarding tourism preferences and consumption patterns.