新时代我国体文旅产业融合发展:逻辑、模式、问题与路径

Integrated Development of China′s Sport,Culture and Tourism Industry in the New Era:Logic,Model,Problem and Path

体文旅产业融合发展对助力中国式现代化体育产业体系构建具有一定的现实意义。该研究运用文献资料、逻辑分析等方法,以体文旅产业融合发展的现实逻辑、政策逻辑和理论逻辑为基础,梳理并厘清了新时代我国体文旅产业融合发展的模式机制、现实问题及提升路径。研究认为,新时代我国体文旅产业融合发展模式主要包括交叉渗透模式、互动延伸模式、分解重组模式;其互动机制主要包括资源共享机制、内容技术机制、业态聚集机制及多元协同机制。新时代我国体文旅产业融合发展面临政策合力缺乏,关联互补不强;模式存在缺陷,融合效益较低;内容技术受阻,多元协同失位等问题。基于此,该研究建议加强顶层制度设计,保障体文旅产业政策落地;优化产业融合模式,提升体文旅产业融合效益;创新产业内容技术,推进体文旅产业多元协同。

The integrated development of sports,culture and tourism industry is of practical significance to help build a Chinese modern sports industry system.Using methods such as literature review and logical analysis,based on the practical logic,policy logic,and theoretical logic,this study aims to explore the mode,mechanism,practical problems,and improvement path of the integrated development of China′s sports,culture,and tourism industry in the new era.Research suggests that the integrated development model in the new era mainly includes cross penetration mode,interactive extension mode,and decomposition and restructuring mode;The interaction mechanism mainly includes resource sharing mechanism,content technology mechanism,industry aggregation mechanism,and diversified collaborative mechanism.In the new era,the integrated development of China′s sports,culture,and tourism industries is faced with problems,including lack of policy synergy,weak complementarity,being defective and low integration efficiency;content technology being hindered,and diverse collaboration lost.In view of this,it is recommended to strengthen the top-level institutional design to ensure the implementation of sports,culture and tourism industry policies;optimize the industrial integration mode and enhance the efficiency of the industry integration;innovate industry content technology and promote diversified collaboration in the sports,culture,and tourism industries.