共情传播视域下中国体育故事跨文化传播的国际认同建构

The Construction of International Identity in the Cross-cultural Communication of Chinese Sports Stories from the Perspective of Empathic Communication

中国体育故事存在国际认同不足等困境,如何基于文化陌生感的语境建构中国体育故事跨文化传播的国际认同,是亟待思考的现实议题。该研究以共情传播为理论,指出了中国体育故事中的共情元素、共性历史、共同诉求和共通价值,为跨文化传播中建构国际认同提供了共情可能。并以国际认同的建构为导向,构建了中国体育故事跨文化传播中的共情传播模式,认为承载不同价值观、不同主题的中国体育故事,在相应的跨文化传播场域,能够经由共情传播建构国际认同。基于这一模式提出了中国体育故事跨文化传播中建构国际认同的路径:提炼中国体育故事与世界的共情元素,消解认知偏差;从平民视角和他者视角讲述中国体育故事,强化情感认同;强化中国体育交流故事传播中的聚合效应,以共识促认同。

There is a lack of international identity in Chinese sports stories.How to construct the international identity of cross-cultural communication of Chinese sports stories based on the context of cultural strangeness is a realistic issue to be considered.Based on the theory of empathy communication,it is pointed out that the empathy elements,common history,common demands and common values in Chinese sports stories,which provide the possibility of empathy for the construction of international identity in cross-cultural communication.Guided by the construction of international identity,the empathy communication mode in the cross-cultural communication of Chinese sports stories is constructed.It is believed that Chinese sports stories carrying different values and themes can construct international identity through empathy communication in the corresponding cross-cultural communication field.Based on this model,this paper puts forward the path of constructing international identity in the cross-cultural communication of Chinese sports stories:refining the empathy elements between Chinese sports stories and the world,and eliminate cognitive bias;tell Chinese sports stories from the perspective of civilians and others to strengthen emotional identity;strengthen the aggregation effect in the dissemination of Chinese sports communication stories,and promote recognition with consensus.