数字媒介语境下美术馆传播范式的多维转向

Multi-dimensional Shift of the Publicity Model of Art Museums in Digital Media Context

数字媒介技术的强势崛起使得美术馆的传播范式发生变化,由传者本位论转向受者本位论,传播模式由单向度转向多元互动,传播渠道由传统媒体转向媒介融合,传播主体由美术馆主导转向大众参与式。在数字媒介语境下,美术馆从闭塞走向开放,从精英走向大众,拓展了美术馆的传播范围。

The strong rise of digital media technology has brought changes to the publicity model of art museums,from focusing on museum to the public,from one-dimensional publicity to multi-interactive publicity,from using traditional media to media integration,and from museum-oriented publicity to public participation.With the help of digital media,art museums,instead of being narrow-minded or exclusive to elites any more,are more open-minded and publicly accessible,expanding the scope of museum publicity.