后冬奥时代大学生冰雪运动持续参与行为的促进模型研究

A Study on the Promotion Model of Continuous Participation Behavior in Ice and Snow Sports among College Students in the Post Winter Olympics Era

北京冬奥会为我国冰雪运动的开展奠定了良好的社会基础,深入探索冰雪运动持续参与行为的促进机制有助于推动冰雪运动长期发展。以社会生态理论模型为框架,以大学生对持续参与冰雪运动的态度评价为研究对象,运用建模法、问卷调查法和数理统计法,构建大学生冰雪运动持续参与行为促进机制的AMOS结构方程模型,探讨自我效能对于大学生冰雪运动持续参与行为的中介效应。得出结论:行为动机对大学生冰雪运动持续参与行为影响不显著,且自我效能在其路径中中介效应不显著;知识技能、社会环境对大学生冰雪运动持续参与行为具有显著影响,且自我效能在其路径中存在显著中介效应,效应值分别为0.151及0.258。建议在后冬奥时代持续强化政策引领,营造良好社会氛围,开展冰雪运动科普宣传以及公益指导,以期完善冰雪运动参与生态。

The Beijing Winter Olympics has laid a solid social foundation for the development of ice and snow sports in China.Deeply exploring the promotion mechanism of continuous participation in ice and snow sports can help promote the long-term development of ice and snow sports.Taking the social ecological theory model as the framework and the attitude evaluation of college students towards continuous participation in ice and snow sports as the research object,an AMOS structural equation model of the promotion mechanism of college students' continuous participation in ice and snow sports is constructed to explore the mediating effect of self-efficacy on the continuous participation behavior of college students in ice and snow sports by using the method of modeling method,questionnaire survey method,and mathematical statistics.It is concluded that behavioral motivation does not have a significant impact on the continuous participation of college students in ice and snow sports,and selfefficacy has no significant mediating effect in the path;sports,and self-efficacy has no significant mediating effect in the path;knowledge,skills and social environment have a significant impact on the continuous participation of college students in ice and snow sports,and self-efficacy has a significant mediating effect in the path,with the effect values of 0.151 and 0.258,respectively.It is recommended to continuously strengthen policy guidance in the post Winter Olympics era,create a good social atmosphere,carry out science popularization and public welfare guidance for ice and snow sports,in order to improve the ecological participation of ice and snow sports.