跨境电商对我国制造业出口产品质量的影响研究

Research on the Impact of Cross-Border E-Commerce on the Quality of Export Products in China s Manufacturing Industry

跨境电子商务作为一种贸易新业态,是助力制造业转型升级、推动贸易高质量发展的重要渠道。以出口技术复杂度衡量我国制造业出口产品的质量,基于2003—2022年我国86类产品的出口贸易数据,运用双重差分法实证分析跨境电商对制造业出口技术复杂度的影响,并进一步探讨其作用机制。研究表明,我国从2012年开始实施的跨境电商政策有效提高了劳动密集型和资本密集型制造业出口产品质量,但对技术密集型出口产品质量的影响并不显著。中介效应检验发现,跨境电商通过扩大市场规模、增加研发投入来促进制造业出口产品质量提高。因此,建议提供相关政策支持,加强知识产权保护,引导中小企业参与。

As a new form of trade,cross-border e-commerce is an important channel to support the transformation and upgrading of the manufacturing industry and promote high-quality development in trade.Based on the export data of 86 types of products from 2003 to 2022,this paper uses the complexity of export technology to measure the quality of export products in China s manufacturing industry,and empirically analyzes the impact of cross-border e-commerce on the complexity of export technology in the manufacturing industry by using the difference-in-difference method,and further explores its functional mechanism.The results show that the cross-border e-commerce policy implemented in China since 2012 has effectively improved the quality of export products in labor-intensive and capital-intensive manufacturing industries,but its impact on the quality of technology-intensive export products is not significant.Through the intermediary effect test,it is found that cross-border e-commerce promotes the improvement of manufacturing export quality by expanding market size and increasing research and development investment.Therefore,it is recommended to provide relevant policy support to strengthen the protection of intellectual property rights and guide the participation of small and medium-sized enterprises.