传承与再造——地域文化符号的视觉设计转换

Inheritance and Reconstruction:Visual Design Transformation of Regional Cultural Symbols

从符号学的角度出发,以地域文化为研究基础,引申出“地域文化符号”这一特殊概念,并阐释其内涵及应用价值。根据视觉设计的基本理论与实践方法,将地域文化符号内涵及具体表现进行梳理和拆解,依托视觉设计的特殊性,总体将地域文化符号分为显性视觉符号与隐性精神符号两大类,并分别提出针对两种类型符号的视觉设计原则、方法与理念。以创新的视觉设计方式使地域文化焕发出新的生命力,进一步促进大众对地域文化的关注与理解,从而推动地域文化的传承与创新发展。

From the perspective of semiotics,based on regional culture,this special concept of"regional cultural symbols"is derived,and its connotation and application value are explained.Based on the basic theory and practical methods of visual design,the connotation and specific expression of regional cultural symbols are sorted and decomposed.Based on the particularity of visual design,regional cultural symbols are generally divided into two categories:explicit visual symbols and implicit spiritual symbols.Visual design principles,methods,and concepts for both types of symbols are proposed.Using innovative visual design methods to revitalize regional culture,further promoting public attention and understanding of regional culture,and thus promoting the inheritance and innovative development of regional culture.