乡村振兴战略背景下河南省饲料产业的电商发展困境及策略探析

Analysis on the dilemmas and strategies of E-commerce development in henan province's feed industry under the background of rural revitalization strategy

自十八大会议以后,乡村振兴成为发展农业农村经济,解决“三农”问题的关键举措。为积极响应乡村振兴战略要求,河南省紧跟国家步伐,加快农村电商建设。为便于分析,本文从河南省饲料产业的角度探讨电商发展困境及策略,力求借助电商平台解决饲料产品销售问题,以饲料产业振兴助力乡村振兴。

Since the 18th National Congress of the Communist Party of China,rural revitalization has become a key measure to develop the agricultural and rural economy and solve the“three rural”problems.In order to actively respond to the strategic requirements of rural revitalization,Henan Province has closely followed the national pace and accelerated the construction of rural e-commerce.For the convenience of analysis,this article analyzes the difficulties and strategies of e-commerce development from the perspective of the feed industry in Henan Province,striving to use e-commerce platforms to solve the sales problem of feed products and promote rural revitalization through the revitalization of the feed industry.