跨境电商赋能珠海市外贸转型升级的战略研究

Strategy Studies on Empowering Zhuhai's Foreign Trade Transformation and Upgrading Through Cross-border E-commerce

珠海市是粤港澳大湾区的经济枢纽之一,为了推动珠海市对外贸易的高质量发展,珠海市政府实施了多项促进外贸转型升级的措施,发展跨境电商是重要举措之一。立足珠海现有的产业结构,珠海市大力发展跨境电商具有重要意义。通过引进头部跨境电商平台,传统外贸企业借助跨境电商完成转型升级,在复杂多变的全球贸易新格局下,实现珠海市对外贸易的高质量发展。文章分析了珠海市外贸的现状、跨境电商发展情况以及跨境电商对珠海外贸转型升级的影响,提出针对性的对策建议以供参考。

As one of the economic hubs in the Guangdong-Hong Kong-Macao Greater Bay Area,Zhuhai is taking measures to promote the transformation and upgrading of its foreign trade.By developing cross-border e-commerce with reference to the current industrial structure,it is of gerat significance to develop an open economy.Zhuhai realized its foreign trade transformation and upgrading by introducing cross-border e-commerce platform,which subsequently promoted its transformation.In this process,lots of challenges emerged under the influence of complext global trade changes.This paper analyzes the current situation and development of the foreign trade and cross-border e-commerce in Zhuhai to identify the impact of cross-border e-commerce on its foreign trade transformation and development,and then proposes countermeasures and suggestions in response to some relevant issues.