新媒体营销“五环五融”混合式教学改革探析

“Wuhuanwurong” Blended Teaching Reform of New Media Marketing

为了更好地实现高职院校新媒体营销课程的人才培养目标,基于课程育人、学科融合、个性化发展等思路,探索构建以“素养为核、知识为点、技能为线、实践为面、拓展为场”的“五环”教学框架,以期实现“养核、确点、连线、构面、拓场”的目的,帮助学生提升职业素养及人机合作、现实转化、主动学习等能力。

In order to better achieve the educational goal of cultivating high-quality skilled talents in vocational colleges,the new media marketing course is based on curriculum education,subject integration,personalized development,and other construction ideas,exploring the“Five Rings”teaching framework of“literacy as the core,knowledge as the point,skills as the line,practice as the surface,and expansion as the field”,with a view to realizing the purpose of“cultivating core,determining point,connecting,structuring and expanding field”,and strengthening students personality quality,human-computer cooperation ability,reality transformation ability and active learning ability.