数字经济与品牌投资融合发展探析

Exploration of the Integration and Development of Digital Economy and Brand Investment

当今世界正在经历一场大范围、深层次的由数字技术带来的社会经济革命,数字经济发展成了一个全新的经济类型。产品如何在市场中脱颖而出,关键问题在于有效的价值定位和独特的销售点,品牌独有的外溢效应赋予产品附加价值,数字经济以其独特优势为产品提供新平台、新模式。通过品牌投资数字化、研发创新推动品牌建设、云数据结构化调整,以及需求与服务业深度融合等措施,可以发挥数字经济与品牌投资的协同效应,互相促进、互相影响,带动市场经济发展。

The world is currently experiencing a large-scale and deep-seated socio-economic revolution brought about by digital technology,and the digital economy has developed into a new type of economy.The key issue for products to stand out in the market lies in effective value positioning and unique sales points.The unique spillover effect of a brand endows products with added value,and the digital economy provides new platforms and models for products with its unique advantages.Through measures such as digitalization of brand investment,R&D innovation to promote brand building,structural adjustment of cloud data,and deep integration of demand and service industry,the synergistic effect of digital economy and brand investment can be leveraged,promoting and influencing each other,and driving the development of market economy.