饕餮纹在现代包装设计中的再运用

The Re-Application of Taotie Pattern in Modern Packaging Design

饕餮纹历经千年发展,拥有深厚的美学特征,本文从饕餮纹样的线条结构、内在意蕴等方面探究饕餮纹样在现代包装设计中的审美价值,并依据其特点,创新其在现代包装设计中的运用,推进饕餮纹样在现代包装设计中的运用,并给予饕餮纹在现代包装设计中关于元素提取、IP形象打造一些新的参考。

After thousands of years of development,Taotie pattern has profound aesthetic characteristics.This paper explores the aesthetic value of Taotie pattern in modern packaging design from the aspects of its line structure and internal meaning,and innovates its application in modern packaging design according to its characteristics,so as to promote its application in modern packaging design.And give Taotie pattern in modern packaging design element extraction,IP image to create some new references.