文化基因视角民族文旅虚拟现实体验产品设计分析

Product Design Analysis of Virtual Reality Experience of National Cultural Tourism from the Perspective of Cultural Gene

本文针对民族文化旅游体验升级的挑战,利用虚拟现实技术的独特优势,从文化基因理论切入,设计了一套开发沉浸式虚拟现实体验产品的策略,旨在提供深度预览和感知民族文化的机会,以优化旅游决策过程并提升产品吸引力。

This paper aimed at the challenge of national culture tourism experience upgrade,using the unique advantages of virtual reality technology,from the theory of cultural gene,designed a set of development immersive virtual reality experience product strategy,aims to provide depth preview and perception of national culture,to optimize the tourism decision-making process and enhance product appeal.