乡村振兴背景下广西三江文化元素在特产包装中的应用研究

Application of Sanjiang Cultural Elements in Local Specialties Packaging under Rural Revitalization

本文关注于广西三江侗族自治县在乡村振兴的背景下,如何创新地将侗族丰富的文化元素应用于特产包装设计中,旨在推动地方经济的发展和文化的传承。通过探索三江侗族的标志性文化符号,将文化元素的提取以现代视觉语言巧妙地融入包装设计中,既宣扬了文化,又符合现代审美观念。还可以根据农民画等特有的艺术表现形式,进一步丰富了包装的地域特色表现。通过挖掘和有效利用本土文化资源,促进文化旅游和特产销售,为三江侗族自治县的乡村振兴和可持续发展作出贡献。

Promoting local economic development and cultural heritage is an important issue under the context of rural revitalization.To highlight cultural elements of the Dong ethnicity,this paper focuses on how applies them to the packaging design of local specialties Sanjiang Dong Autonomous County,Guangxi.We explore the iconic cultural symbols of the Sanjiang Dong ethnicity and integrate the extracted cultural elements into packaging design with modern visual language,which not only promotes culture but also conforms to contemporary aesthetic concepts.With unique artistic expressions such as peasant paintings,the packaging shows the lifestyle of the Dong ethnicity and the production process of the products,enriching the regional characteristics of the packaging.Furthermore,this approach could promote cultural tourism and specialty sales,thereby aiding in the rural revitalization and sustainable development of Sanjiang Dong Autonomous County.