价值链模型下我国乡村体育赛事研究--以贵州“村BA”“村超”为例

Research on Rural Sports Events in China under the Value Chain Model--Taking “Cun BA” and “Cun Chao” in Guizhou as Examples

贵州“村BA”“村超”的爆火,引发了社会的广泛关注与深入思考。以两项赛事为研究对象,借鉴波特价值链模型,构建了“村BA”“村超”的价值链模型,进而从需求产生、组织运营、政策条件、文化氛围等方面分析了赛事的核心竞争力。两项赛事的价值主要体现在赋能体育产业融合发展,助推乡村振兴,以及促进群众体育与竞技体育协调发展等方面。两项赛事的成功具有重要的启示意义,认为我国的乡村体育赛事发展需要政府发挥主导作用,提供政策支持与保障;坚持以人民为中心,满足乡村居民体育需求;加强赛事组织管理,切实保障赛事品质;打造特色赛事IP,积极推进融合发展。

The heat of“Cun BA”and“Cun Chao”in Guizhou has aroused widespread concern and in-depth thinking of the society.Taking the two events as the research object,the value chain model of“Cun BA”and“Cun Chao”is constructed by referring to Porter’s value chain model,and then the core competitiveness of the events is analyzed from the aspects of demand generation,organization and operation,policy conditions and cultural atmosphere.The value of the two events is mainly reflected in enabling the integrated development of the sports industry,boosting rural revitalization,and promoting the coordinated development of mass sports and competitive sports.The success of the two events has important enlightenment significance.It is believed that the development of rural sports events in China needs the government to play a leading role and provide policy support and guarantee,adhere to the people-centered principle,meet the sports needs of rural residents,strengthen the organization and management of the event,effectively guarantee the quality of the event,create characteristic event IP and actively promote integrated development.