安徽省休闲冰雪体育运动发展探索研究

Exploration and Research on the Development of Leisure Ice and Snow Sports in Anhui Province

2022年北京冬奥会为冰雪体育产业发展带来重要契机,全国掀起冰雪热。笔者运用文献资料、逻辑分析等研究方法探究在自身条件、季节气候、冰雪体育普及等方面都不占优势的安徽省,发展休闲冰雪运动的机遇与挑战,结合政府调控、市场推进、大众向导等方法,为安徽休闲冰雪体育运动发展赋能应用价值。

The 2022 Beijing Winter Olympics has brought important opportunities for the development of the ice and snow sports industry,causing a nationwide ice and snow fever.Using research methods such as literature review and logical analysis to explore the opportunities and challenges of developing leisure ice and snow sports in Anhui Province,which does not have advantages in terms of its own conditions,seasonal climate,and popularization of ice and snow sports,this article provides some measures by combining methods such as government regulation,market promotion,and public guidance,to empowers the development of leisure ice and snow sports in Anhui Province.