纪录片《国家公园·万物共生之境》海报的多模态话语分析

Multi-modal Discourse Analysis of the Poster of the Documentary“China’s National Parks•a Land for Life Coexisting”

中央广播电视总台华语环球节目中心CCTV-4推出了4K原创自然类纪录片《国家公园·万物共生之境》。该纪录片海报具有研究价值,基于多模态话语分析理论,从再现意义、互动意义、构图意义三个层面,对该纪录片海报信息内容进行分析研究,从而揭示该纪录片海报所包含的生态建构主题内涵。

This article takes the poster of the 4K original nature documentary“China’s National Parks·a land for Life Coexisting”released by CCTV-4,the Chinese Language Global Program Center of the China Media Group,as the research object.Guided by the multi-modal discourse analysis theory,this paper conducts a multi-modal discourse analysis and research on the information of the documentary poster from three aspects:representation significance,interactive significance and composition significance.Thus to reveal the theme connotation of ecological construction contained in the documentary poster.