一体化背景下会展消费功能区商业策划实践

Business Planning Practice of Convention and Exhibition Consumption Functional Area Under the Integration of Business Planning and Conceptual Planning

通过研究商业策划与概念规划的工作内容及特点,分析二者之间的联系,介绍商业策划的工作要点及概念规划的成果体现,结合某大型国际会展消费功能区项目案例说明商业策划与概念规划一体化背景下的商业策划实践效果。

By studying the work content and characteristics of business planning and conceptual planning,the relationship between them is analyzed,the main points of business planning and the achievements of conceptual planning are introduced,and the practical effects ofbusiness planning under the background of integration of business planning and conceptual planning are illustrated by combining the project case of a large international exhibition consumption functional area.