面向公众的新闻创新:现实挑战与策略应对

Journalism Innovation Towards the Public:Realistic Challenges and Strategic Responses

数字公众的崛起深刻改造和重塑了新闻业,但它并非以早期研究设想的“参与式新闻”的方式。现实中,“数字化的”和“情感的”公众主要构成了当代新闻业的“生态环境”,而不是新闻业的“合作伙伴”。面对这一新环境,新闻业进行了不同的创新。这些创新行动表明,新闻业须重新理解数字公众不同于传统新闻公众的特征,既要面对数字公众目前表现出的一些不利于新闻业的现实情况,又要主动创新以避免被环境中的不利因素异化。近年来一些本地新闻媒体试图以去数字化方式重建与公众关系的努力,给数字时代新闻业与公众关系的课题带来了新的启发。

The rise of the digital public has profoundly changed and reshaped journalism,but not in the way envisioned by early studies of“participatory journalism”.In reality,the“digital”and“emotional”public mainly constitute the“ecological environment”of contemporary journalism,rather than the“partners”of journalism.In the face of this new environment,journalism has undertaken different innovative actions.These innovative actions show that journalism must re-understand the characteristics of the digital public that are different from the traditional news public.It should not only face the reality that the digital public currently presents which is not conducive to the existing journalism,but also take the initiative to innovate to avoid being alienated by the unfavorable factors in the environment.In recent years,the efforts of some local news media to reconstruct the relationship with the public by dedigitization have also brought new inspiration to the topic of the relationship between journalism and the public in the digital age.