摘要
New life was accompanied by death,consumption upgrading was accompanied by consumption downgrading,triumphant advancement was accompanied by steady retreating.In 2023,magic realist dramas were played in China’s cosmetics industry one after another.That year,the domestic brands set off a prologue of counterattacking foreign brands with“Proya winning the first place in Tmall’s Double Eleven promotion for 2023”as a landmark event.That year,South Korean cosmetics,Japanese cosmetics and major European and American brands“became depressed”collectively,and the acutely turbulent list could hardly conceal the injury of“being defeated”and“being unsalable”.
