“互联网+”模式下的高校学生创新创意交流平台分析

Analysis of Innovative and Creative Communication Behavior of College Students in the"Internet Plus"Mode

随着“大众创业、万众创新”的政策在全国范围内广泛推广,高校学生的创新创意能力受到全社会的广泛关注。移动互联网技术的兴起及社交新媒体在学生群体中的广泛使用,深刻改变着高校学生的交流习惯和模式。基于北京市某重点高校在研究生工作中探索创新的移动互联网创新创意交流新平台——“脑泡”,并以“脑泡”平台的用户行为数据作为分析依据,进一步探索这一模式背后反映出来的学生进行创新创意交流的规律,从而得到有效培育学生创新创意交流习惯的启示,以帮助学校更好地营造创新创意交流氛围,激发学生创新创造潜力,建设更为自主、活跃的高校创新创意交流软环境。

As the policy of"mass entrepreneurship and innovation"is widely promoted nationwide,the innovative and creative ability of college students has been widely concerned by the whole society.The rise of mobile internet technology and the widespread use of new social media in student groups have profoundly changed the communication habits and patterns of traditional college students.Based on Tsinghua University's exploration of a new innovative mobile Internet innovation and creativity exchange platform-"Brain Vesicle"in graduate management,and taking the user behavior data of the self-developed"Brain Vesicle"platform as the analysis basis,further explore the rules of Tsinghua students'innovation and creativity exchange reflected behind this model,so as to get the enlightenment of effectively cultivating students'innovation and creativity exchange habits,To help schools better create an atmosphere for innovation and creativity exchange,stimulate students'innovation and creativity potential,and build a more independent and active soft environment for innovation and creativity exchange in colleges and universities.