双逻辑下乡村生态产品价值实现的路径——基于35位乡村干部访谈文本的扎根理论研究

The path of realizing the value of rural ecologicalproducts under dual logics——Grounded theory research based on interview texts of35 village cadres

生态产品价值实现是推动高水平保护与高质量发展有机融合、实现共同富裕的重要内容。以乡村生态产品价值实现为例,基于北京、浙江、山东、青海、贵州5个省份的27个乡镇和35位乡村干部的访谈文本和文件资料,运用扎根理论方法,探讨乡村生态产品价值实现的影响因素和实现路径。研究发现,乡村生态产品价值实现受到政府和社会双重逻辑的影响。产品提质、政府主导、社会参与、基层治理这4个要素是影响乡村生态产品价值实现的关键。在提炼范畴的基础上,归纳出基础、推动、提升和保障四大对应机制,阐述乡村生态产品价值实现的具体运行机理。在政府主导和社会参与的合力作用下通过扩大优质产品供给、刺激生态产品消费需求、完善基础调查监测体系、培育市场交易机制、提高支撑能力、发挥社会组织带动作用等措施促进乡村生态产品价值实现,进而助力共同富裕,实现生态共富。

The realization of the value of ecological products is an important part of promoting the organic inte-gration of high-level protection and high-quality development,and achieving common prosperity.Based on the interview texts and documents of 27 villages and towns and 35 village cadres in Beijing,Zhejiang,Shandong,Qinghai and Guizhou provinces,this paper takes the value realization of rural ecological products as an example,and uses the grounded theory to explore the influencing factors and path of realizing the value of rural ecological products.Research has found that the realization of the value of rural ecological products is influenced by the dual logics of government and society.The four elements,i.e.product quality improvement,government leadership,social participation,and grassroots governance,are the key factors that affect the realization of the value of rural ecological products.On the basis of refining the categories,this paper summarizes four corresponding mechanisms:foundation,promotion,enhancement and guarantee,and elaborates on the specific operational mechanisms for realizing the value of rural ecological products.Under the joint efforts of government leadership and social par-ticipation,the value of rural ecological products can be realized by expanding the supply of high-quality products,stimulating the consumption demand of ecological products,improving the basic investigation and monitoring system,cultivating the market trading mechanism,improving the support capabilities,and making full use of the leading role of social organizations to achieve common prosperity and ecological prosperity.