人工智能推动舆论生态转型及其治理进路

When Artificial Intelligence Involves in the Ecology of Public Opinion:Structure,Discourse and Governance

以人工智能为代表的数字技术推动了网络舆论环境的生态化转型,使得网络舆论热点的酝酿、发展与爆发环节发生了结构性的变化,进而为智能媒体时代个体的信息接受与观点表达设置了新的“技术-文化逻辑”。具体而言,生成式人工智能技术借由自动化信息生产、精准化算法推荐与情感化交互对话呼应了网络舆论在场景、主体与内容等维度上的发展趋势,在任务型知识生产与辅助型角色层面为网络舆论研究理论带来了新的想象空间。利用人工智能技术进行舆论治理,须满足两个前置条件:确立技术向善的价值立场;科学把握人工智能时代的舆论生成、演化规律。

Artificial intelligence technology in the digital era has promoted the ecological transformation of the online public opinion environment,which has triggered structural changes in the outbreak and development of online public opinion events,and provided new"technological-cultural logics"for users to accept information and express opinions.Specifically,generative artificial intelligence participates in online public discussions through strategies such as automated production systems,precise recommender algorithms,and emotional interactive dialogue,which shows that generative artificial intelligence is simultaneously a conversational aid and a data indexing tool for users.Researchers should update the concepts and discourses of online public opinion studies to improve their understanding of the online public opinion ecology involving artificial intelligence technology,and conduct research and governance practice of online public opinion based on this.