科研众包平台协同激励效应影响因素的实证研究——双边使用意愿视角

An Empirical Study on the Factors Influencing the Collaborative Incentive Effect of Research Crowdsourcing Platforms:the Perspective of Bilateral Willingness to Use

在协同激励理论的构念和研究方法视域下,以UTAUT为基础研究模型,从用户激励主体来源、激励动力来源、激励内容、激励作用方向、社会评价模式等多维入手,构建科研众包平台双边用户(发包方和接包方)的协同激励效应影响因素评价指标体系,再对广东省科技厅首批认定的14家科研众包平台双边用户发放调查问卷进行实证检验。结果显示,绩效期望、社交影响、促进条件等都对双边用户有显著的正向激励作用,付出期望对接包方用户有显著的正向激励作用。因此,考虑到用户的使用期待,科研众包平台须围绕智能化、市场化、社群化发展强化用户黏性,形成竞争优势。

Based on the concept and research methods of collaborative incentive theory,taking UTAUT as study model,an evaluation index system for the synergistic incentive effect influencing factors of bilateral users of employers and contractors from scientific research crowdsourcing platforms is constructed,from multiple dimensions such as the source of user incentive subjects,incentive motivation sources,incentive content,incentive direction,and social evaluation mode.Then survey questionnaires for obtaining the empirical test results are distributed to the first batch of 14 bilateral users of research crowdsourcing platforms recognized by the Guangdong Provincial Department of Science and Technology.The results show that performance expectations,social influence and promotion conditions all have a significant positive motivating effect on bilateral users,while paying expectations has a significant positive motivating effect on outsourcing users.It is suggested that taking users'expectations in consideration,research crowdsourcing platforms must follow development paths featuring intelligence,marketization,and socialization for strengthening user stickiness as competitive advantages.