龙舟文化视角下城中村旅游价值研究——以桂林市七星区“东郊八村”为例

Study on the Tourism Value of Urban Village from the Perspective of Dragon Boat Culture:A Case of“Eight Villages in the Eastern Suburbs”in Qixing District of Guilin City

为更好地促进桂林旅游业发展,文章以桂林市七星区“东郊八村”为研究对象,以桂林龙舟传统文化为视角,首先系统梳理了桂林龙舟文化特色和分布特征,提升人们对桂林传统龙舟文化的认识和民俗旅游了解程度;其次深入研究“东郊八村”的地理区位、传统文化、历史遗存和自然景观等旅游价值;最后,结合桂林世界级旅游城市建设的发展规划,从保护龙舟文化的角度提出打造桂林龙舟文化旅游圈、促进旅游业与其他服务业融合发展、树立城中村传统旅游节庆品牌意识、积极拓展旅游元素等四条城中村旅游发展策略,助力桂林世界级旅游城市建设。

In order to better promote the development of tourism industry in Guilin,this paper takes the“eight villages in the eastern suburbs”of Qixing District in Guilin City as the research object and the traditional dragon boat culture of Guilin as the angle of view.This paper systematically combs the features and distribution features of Guilin dragon boat culture,and promotes people’s understanding on Guilin traditional dragon boat culture and folk-custom tourism.Then it conducts an in-depth study on the geographical location,traditional culture,historical heritage and natural landscape and other tourism values of the“eight villages in the eastern suburbs”.Finally,combining with the development plan of building Guilin a world tourism city,and from the perspective of protecting dragon boat culture,it is proposed to build a dragon boat cultural tourism circle in Guilin,to promote the integrated development of tourism and other service industries,to set up the brand consciousness of traditional tourism festival in urban villages,and to actively promote four tourism development strategies of urban villages,including expanding tourism elements,so as to promoting the construction of Guilin as a world tourism city.