酱香拿铁“出圈”对交通安全文化传播的启示

The enlightenment of the popularity of“sauce-flavored latte”to the spread of traffic safety culture

近日,酱香拿铁火爆“出圈”,快速占领各大网络、社交、短视频平台,话题引爆后各地交警也不乏“网感”敏锐者,对“反酒驾”进行了宣传,取得不错的效果。本文基于传播学原理对“酱香拿铁快速出圈”现象进行剖析,对其背后的传播策略特征进行总结,并进一步提出对交通安全文化传播的启示。

Recently,“sauce-flavored latte”are very popular.People are discussing and sharing it on the Internet,social media and short video platforms.This paper mainly analyzes the spread phenomenon of“sauce-flavored latte”and puts forward the enlightenment to the spread of traffic safety culture.