非遗视域下兰州传统技艺类项目传承与保护策略研究

Research on Inheritance and Protection Strategy of Traditional Craft Projects in Lanzhou Under Intangible Cultural Heritage

通过对兰州传统技艺类非遗项目的概况介绍,分析了其自身特点与当下面临的困境,从丰富传承人人才培养方式、坚持市场化与品牌化运作、数字化助力传播力度等方面提出了传承与保护策略,以期提升兰州城市形象和品位,保护我们共有的非物质文化遗产。

Through the introduction of intangible cultural heritage projects of traditional arts in Lanzhou,this paper analyzes their own characteristics and current diffi culties,and puts forward inheritance and protection strategies from the aspects of enriching the training methods of inheritors,adhering to marketization and brand operation,and helping digital communication,so as to improve the image and taste of Lanzhou and protect our common intangible cultural heritage.