古风插画在餐饮品牌形象设计中的分析综述

Analysis and Review of Antique Illustration in Catering Brand Image Design

插画设计是使用图案体现出意图的形象创作,具有美观性与艺术性统一的理论原则。餐饮品牌形象的视觉设计将无形的品牌精神内涵转化为有形的插画视觉符号,可以起到广泛传播的作用。

Illustration design is the use of patterns to reflect the image,with the theoretical principle of unity of beauty and artistry.The visual catering brand image design transforms the cultural and spiritual connotation of the intangible brand into tangible illustration visual symbols,and plays a role in the effect of wide dissemination.