新媒体下山东民间手工艺设计产业化问题研究

Research on the Industrialization of Folk Handicraft Design in Shandong Province in the Era of New Media

山东传统手工艺深受齐鲁文化的影响,在互联网经济兴起的当下,要借助新媒体技术实现传统手工艺品牌化的价值转化和传播,有利于地域文化“走出去”,让山东传统手工艺的文化内涵与地域特色得到关注。

Traditional handicrafts in Shandong are deeply influenced by Qilu culture.In the current era of the rise of the internet economy,it is necessary to use new media technology to achieve the value transformation and dissemination of traditional handicraft branding,which is conducive to the "going out" of regional culture and pays attention to the cultural connotation and regional characteristics of traditional handicrafts in Shandong.