文化自信背景下的商业字体设计研究

Research on Commercial Font Design Under the Background of Cultural Confidence

在新时期国家建设中如何提高民族自信一直是当代人的重要使命。民族自信是对自身文化、历史、发展等充分认识的同时,横向对比其他文化的建设过程中产生的。文章以商业字体设计发展作为切入点,发现现阶段商业字体应用存在的不足,赋予字体设计的时代内涵,宣扬正确价值观,建立真实的民族自信。

How to enhance national confidence in the new era of national construction has always been an important mission for contemporary people.The generation of national confidence in the construction process must be achieved through a full understanding of one's own culture,history,development,and the ability to horizontally compare with other cultures.The article takes the development of commercial font design as the starting point,discovers the shortcomings in the current application of commercial fonts,endows it with contemporary connotations,fundamentally promotes correct values,and establishes true national confidence.