电影海报设计中材料质感的表现

The Expression of Material Texture in Movie Poster Design

在生活中会有各种不同类别的海报,特别是电影海报占据着日益重要的位置。通过分析阐述不同类别海报的特点,电影海报因其独特性而区别于其他海报作品类型,而材料具有明确的形象与丰富的延展性而广泛地被运用于电影海报设计当中。展现的材料种类繁多,不同的材料质感传达着不同的感受,为设计师提供了多样的设计素材,丰富的设计语言与设计样态。最后,指出电影海报中材料语言特点的表达与创意语言表达,为电影海报的设计发展提供更多的思路和可能性。

The film poster is different from other types of poster works because of its uniqueness,and the material has a clear image and rich malleability and is widely used in the design of the film poster.There are a wide variety of materials,providing designers with a variety of design materials.The analysis and comparison of the expression of the characteristics of the material language in the film poster and the expression of creative language can provide more possibilities for the design of the poster.