月份牌与当代服饰平面广告中模特姿态表现的比较研究

Comparative Analysis of Model Posture Performance in Calendar and Contemporary Clothing Print Advertisements

在中国,服饰平面广告的早期形式可以追溯到20世纪20-30年代的月份牌时期,随着科技的发展,摄影技术被运用其中,照片的诞生也为当代服饰平面广告打下了基础。目前我国关于月份牌的相关研究很多,但研究其中模特的姿态表现,并将其与当代服饰平面广告中模特造型进行对比的研究较少,文章分析对比二者,以期有助于丰富当代服饰平面模特的姿态展示技巧。

In China,the early form of clothing print advertising can be traced back to the calendar period in the 1920s and 1930s.However,with the development of science and technology,photography technology has been used,the birth of photos has also laid a foundation for contemporary clothing print advertising and enriched its forms of expression.here has been a lot of research on calendar cards in China before,but there is relatively little research on the posture performance of models and comparing them with the modeling styles in contemporary clothing print advertisements.This article analyzes and compares the two,hoping to help enrich the posture display skills of contemporary clothing print models.