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现代平面设计中的民族化趋向探究

Exploration of the Nationalization Trend in Modern Graphic Design
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摘要 现代平面设计中的民族化趋向是一种回归传统文化和民族特色的探索方向。设计师通过运用民族元素、传统图案和符号等,试图在设计作品中展现出独特的文化认同和身份。这一趋势有助于传承和弘扬民族文化,使设计作品具有独特的地域特色和文化内涵。同时,民族化的设计风格能够吸引观众的眼球,产生强烈的视觉冲击力,提高作品的辨识度和吸引力。然而,设计师需要平衡传统文化与现代审美的融合,避免过度复古或刻板印象的困境。他们还需要在民族化的设计中注重创新和个性化,以避免陷入传统的束缚。总的来说,现代平面设计中的民族化趋向是一个有趣而复杂的探索方向,通过将传统文化与现代审美相结合,设计师可以创造出具有独特魅力和文化内涵的作品。 The trend of nationalization in modern graphic design is an exploration direction that returns to traditional culture and ethnic characteristics.Designers attempt to showcase unique cultural identity and identity in their design works by utilizing ethnic elements,traditional patterns,and symbols.This trend helps to inherit and promote national culture,giving design works unique regional characteristics and cultural connotations.At the same time,a nationalized design style can attract the audience's attention,generate strong visual impact,and improve the recognition and attractiveness of the work.However,designers need to balance the integration of traditional culture and modern aesthetics,avoiding the dilemma of excessive retro or stereotype.They also need to focus on innovation and personalization in their nationalized design to avoid being bound by tradition.Overall,the trend of nationalization in modern graphic design is an interesting and complex exploration direction.By combining traditional culture with modern aesthetics,designers can create works with unique charm and cultural connotations.
作者 王冼莹 WANG Xianying(Harbin Normal University,Harbin 150000,China)
机构地区 哈尔滨师范大学
出处 《鞋类工艺与设计》 2024年第3期51-53,共3页 SHOES TECHNOLOGY AND DESIGN
关键词 现代平面设计 民族化 趋向探究 modern graphic design nationalization tendency exploration
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